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Fan Engagement Resources

Guides and tools to boost attendance, build school pride, and create unforgettable experiences for high school athletic programs.

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Packed high school stadium bleachers with engaged fans cheering - The Value of Fan Engagement guide for athletic directors
Fan Engagement Strategies

Proven strategies to boost attendance, build school pride, and increase revenue for high school athletics.

Guide

Weekly checklist clipboard icon - Fan Engagement Weekly Checklist for high school athletic directors to boost attendance
Fan Engagement Weekly Checklist

 Weekly action plan to consistently boost game attendance and school spirit throughout the season.

Checklist

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High school students cheering and celebrating - Social Strategy guide for athletic directors to boost fan engagement
Social Strategy to Boost Engagement

Effective social media strategies and content planning to drive fan engagement and attendance.

Guide

Smartphone displaying social media app icons including Facebook and Instagram - Social Media Basics guide for schools
Social Media Basics for Schools

Beginner-friendly social media guide to boost fan engagement, attendance, and community pride.

Guide

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High mascot - Storytelling guide for fan engagement
Storytelling for Fan Engagement

Strengthen your sports brand and build  motional connections through authentic,  memorable storytelling. 

Guide

High school football field with silhouettes of players and fans - Seasonal Storytelling Calendar for athletic directors
Seasonal Storytelling Calendar

Month-by-month storytelling and branding strategies to engage fans throughout the entire year.

Guide

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Fans at high school sports event with branded foam #1 finger - Branding guide for fan engagement in athletic programs
Branding for Fan Engagement

Learn how consistent branding fosters fan engagement, community pride, and lasting support for high school athletic programs.

Guide

Athletes celebrating with troph - College-inspired fan engagement ideas for high school sports
College-Inspired Fan Engagement Ideas

Adapt proven college strategies to boost attendance, build pride, and create memorable experiences. 

Guide

Diverse group of excited sports fans cheering together - Top 10 fan engagement ideas for high school athletics
Top Fan Engagement Ideas

10 creative strategies to boost fan engagement, attendance, and school pride effectively. 

Guide

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