Advertising
Unlock the power of high school sports.
We connect brands to the most passionate and loyal audiences in high school athletics.
Unrivaled Reach. Authentic Connections. Real Impact.
From Friday night lights in small towns to playoff buzz across the nation, PlayOn helps brands show up where high school sports matter most.
With GoFan, MaxPreps, and PlayOn Athletic Websites, we open the door to millions of engaged athletes, families, and fans—online, on the go, and in the stands.
Whether you're looking to make an impact locally or scale nationally, our advertising solutions offer the reach, relevance, and authenticity today’s audiences expect.
Our Audience at a Glance
- 50 States Covered - A truly national footprint with hyperlocal relevance.
- 60M+ Fans Annually - Across all digital and event platforms.
- High-Frequency Engagement - Parents, students, and alumni return multiple times per week—and often daily.
- Influential Buyers - Reach households during key decision-making moments across back-to-school, holidays, and sports seasons.
MaxPreps – Where High School Sports Live Online
MaxPreps is the #1 go-to destination for game schedules, scores, rankings, stats, rosters, and team content. From fans checking scores to parents capturing memories, MaxPreps offers deep emotional engagement and scalable national reach.
PlayOn Athletic Websites
Our school-branded athletic websites serve as the central hub for fans, families, and athletes. These platforms are constantly refreshed with schedules, scores, team news, and photos—making them an ideal location for high-visibility branding and community engagement.
GoFan – The Leader in Digital Ticketing
GoFan is the trusted ticketing partner for 90% of high school state associations and thousands of schools nationwide. It's the most streamlined way to reach families and fans before they even step into the stadium.
High-Impact Placements
MaxPreps Previews & Rankings
Place your brand alongside the most anticipated matchups, playoff projections, and state rankings. With surging traffic during playoff season, it's prime digital real estate for marketers.
GoFan Checkout & Ticketing Flow
Capture attention as fans purchase tickets with banner ads.
School Athletic Websites
Promote local relevance with homepage banners, event sponsor badges, or branded content.
MaxPreps Live Score Updates & Photo Galleries
Engage fans as they follow games in real time. Sponsor the photo galleries or embed native content within live game threads—where traffic spikes and users spend more time.
GoFan Digital Ticket Screens
Extend reach through branded ticket screens fans present at the gate.
MaxPreps Highlights & Recaps
Align with game-winning moments. From viral plays to athlete shout-outs, sponsor highlight reels or wrap-up articles seen by athletes, families, and recruiters alike.
GoFan Follow-Up
Stay top-of-mind through post-event emails, recap content, or promotions tied to next events.
Why Partner with PlayOn
Turnkey, Multi-Platform Packages
Connect with audiences wherever they are—on MaxPreps, GoFan, or school athletic websites—with seamless integration across digital touch points.
Unmatched Engagement
Our platform is the #1 sports app in the U.S. on Fridays in the fall and has more ticket sales than all of SEC football combined.
Precision Targeting, National Scale
From individual schools to entire state associations, deliver hyper-relevant messaging and scale effortlessly.
Let's connect your brand to the beating heart of high school sports.