Media Company Scores By Broadcasting Prep Games

AJC Up Close – A look into Metro Atlanta Businesses

Atlanta, GA
June 1, 2013

If most Americans love high school football — and not many games are broadcast — then there’s money to be made by making it easy for people to watch as many contests as they wish. Enter David Rudolph, the chief executive officer of Atlanta-based PlayOn! Sports, who’s trying to fill that void — by broadcasting games and other events, and streaming them live on computers and other devices. Here’s the math. There are 19,000 high schools in the U.S. Forty-two percent of Americans are fans of high school sports. About 55 percent of high school students participate in sports. And untold numbers of people would pay to watch high school events on TVs, computers or mobile devices.

Charge a license fee to schools to use PlayOn! Sports’ software and its expertise, and a nominal charge to some viewers, and it’s a formula that spells money.


Job: CEO of PlayOn! Sports
Age: 39
Hometown: Clarksville, Tenn.
Education: B.S. Industrial Engineering, Georgia Tech
Family: Married with three children
Reading: “Instant: The Story of Polaroid,” by Christopher Boniness

Media contact:

LeAnn Boucher

Trilucent Group