California Interscholastic Federation-North Coast Section, PlayOn! Sports Partner To Create North Coast Network

High School Sports Coverage Premiers this Fall on the Internet

San Ramon, CA and Atlanta, GA
August 15, 2012

The California Interscholastic Federation’s North Coast Section (NCS) and PlayOn! Sports (PlayOn) jointly announce the launch of the North Coast Network, a partnership providing multi-platform distribution of California high school sports content. Unprecedented postseason coverage of North Coast Section high school sports, beginning in fall 2012, will be made available to fans in a variety of live and on-demand formats across web and mobile devices.

“The North Coast Section is excited to have a partner like PlayOn! Sports to enhance coverage of high school sports and athletes in California,” said North Coast Section Commissioner, Gil Lemmon. “California boasts an exciting high school sports environment that will now be available to viewers across the state, fans across the country and alumni around the world, all while providing our student athletes and their families unique access to their outstanding achievements.”

The new Internet video portal for the North Coast Network, will host all events produced through the partnership. Many events will be streamed live and all events will be archived and made available on demand.

“We are thrilled to partner with the North Coast Section of the CIF to create a network of high school sports content in California that celebrates California’s student athletes,” said Tim Eichorst, President of PlayOn! Sports. “We are building a library of content that will allow students, families, and communities access to their school’s sports and activities programs in a way they haven’t had before.”

The network portals will commence this fall with coverage of football, girls volleyball and boys soccer, among others. Additional coverage throughout the year will feature a wide range of both boys and girls sports in California.

Another component of the partnership is the opportunity for all California high schools to take advantage of PlayOn’s proprietary technology platform to produce regular season sports and school activities through the School Broadcast Program. This content, typically produced by students with the help of a teacher adviser, will be featured on individually branded school portals.

“Schools can leverage the PlayOn platform to create content, provide educational opportunities for students, generate exposure for student athletes, and provide unique digital advertising opportunities for sponsors,” Eichorst said. “We are rolling this program out immediately and hope to have an initial group of schools producing and broadcasting their activities during this fall sports season.”

The North Coast Section, California Interscholastic Federation (CIF)

was created in 1914 and is the governing body for the member high school schools. North Coast Section (NCS) is a non-profit service organization, consisting of both public and private schools, whose purpose it is to administer boys and girls athletics in secondary schools (grades 9-12), allowing each student to reach his or her academic and athletic potential all within the available resources and organizational limits. The Section is committed to providing a wholesome environment in which athletics for students may thrive. NCS is located in San Ramon, CA, with its geographical area covering 12 counties, 169 member schools and nearly 160,000 students. NCS hosts end of season championships in 15 sports, provides a governance structure for the establishment of sports rules and eligibility standards, alignment procedures and comprehensive awards program.

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at, or visit

Media contact:

LeAnn Boucher

Trilucent Group