California Interscholastic Federation-Central Coast Section, PlayOn! Sports Partner To Create Central Coast Network High School Sports Coverage Premiers This Fall On The Internet

San Jose, CA and Atlanta, GA
August 15, 2012

The California Interscholastic Federation’s Central Coast Section (CCS) and PlayOn! Sports (PlayOn) jointly announce the launch of the Central Coast Network, a partnership providing multi-platform distribution of California high school sports content. Unprecedented postseason coverage of Central Coast Section high school sports, beginning in fall 2012, will be made available to fans in a variety of live and on-demand formats across web and mobile devices.

“The Central Coast Section is excited to partner with PlayOn! Sports to enhance coverage of high school sports and the athletes in our Section,” said Central Coast Section Commissioner, Nancy Lazenby Blaser. “We believe the CCS has an exciting high school sports environment that will now be available to viewers throughout the state, across the country and around the world, all while providing our student athletes, their families and their fans unique access to their outstanding achievements.”

The new Internet video portal for the Central Coast Network will host all events produced through the partnership. Many events will be streamed live and all events will be archived and made available on demand.

“We are thrilled to partner with the Central Coast Section of the CIF to create a network of high school sports content in California that celebrates California’s student athletes,” said Tim Eichorst, President of PlayOn! Sports. “We are building a library of content that will allow students, families, and communities access to their school’s sports and activities programs in a way they haven’t had before.”

The network portals will commence this fall with coverage of football, field hockey and cross country, among others. Additional coverage throughout the year will feature a wide range of both boys and girls sports in California.

Another component of the partnership is the opportunity for all California high schools to take advantage of PlayOn’s proprietary technology platform to produce regular season sports and school activities through the School Broadcast Program. This content, typically produced by students with the help of a teacher adviser, will be featured on individually branded school portals.

“Schools can leverage the PlayOn platform to create content, provide educational opportunities for students, generate exposure for student athletes, and provide unique digital advertising opportunities for sponsors,” Eichorst said. “We are rolling this program out immediately and hope to have an initial group of schools producing and broadcasting their activities during this fall sports season.”

The California Interscholastic Federation (CIF)

was created in 1914 and is the governing body for high school sports in the state of California. The CIF Sections represent geographic regions within the state: Central, Central Coast, Los Angeles City, North Coast, Northern, Oakland, Sac‐Joaquin, San Diego, San Francisco and Southern. The CIF Central Coast Section (CCS) overseas high school athletics for 140 schools and 155,000 students. It’s geographic boundaries extend along the California central coast from San Francisco to King City. The CCS is uniquely positioned to foster student growth in values and ethics while promoting the CIF’s ideal of “Pursuing Victory with Honor. ” CCS conducts Section Championships in cross country, field hockey, football, golf, tennis, volleyball, water polo, wrestling, basketball, soccer, badminton, baseball, gymnastics, softball, swimming and track & field.

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at, or visit

Media contact:

LeAnn Boucher

Trilucent Group