Channel 2 And PlayOn! Sports Announce Thursday Night Prime Time Football Schedule

Live Coverage of Georgia High School Football on Channel 2.2, Me-TV

Atlanta, GA
August 1, 2012

Channel 2 WSB-TV and PlayOn! Sports (PlayOn), in cooperation with the Georgia High School Association (GHSA), announce the schedule for the Thursday Night Game of the Week for the 2012 Georgia high school football season. One game will be featured each Thursday during the 12-week regular season and four post-season Friday night match-ups will be determined after the regular season.

The regular season schedule features cross-town match-ups from 11 counties in the metro Atlanta area. Seventeen of the 24 teams participating in the 2012 Thursday night games competed in the 2011 playoffs, promising an exciting season of prime-time high school football.

Games will air live on Thursday nights at 7:30 p.m. on Channel 2.2 (Me-TV), WSB-TV’s second digital channel. Comcast customers can find this on channel 248, and Charter customers on channel 127. Fans can also watch the games streamed live on wsbtv.com and www.GHSA.tv. The games will also be rebroadcast on television each Friday night in high definition at 1:06 a.m. on Channel 2 WSB-TV.

"Thursday night has become a great night for high school football fans in Georgia," said Tim McVay, WSB-TV’s vice president and general manager. "We look forward to another great season and are excited to provide top notch high school games to Channel 2 viewers."

Zach Klein, Channel 2 Sports Director, delivers the play-by-play, and Atlanta Journal-Constitution’s sports columnist Michael Carvell will provide analysis of each game. And joining the team this year is Georgia high school football legend, former Georgia Bulldog and Atlanta Falcon, DJ Shockley. Coverage will also include a special halftime show featuring each school’s marching band and interviews with school principals on other areas of excellence.

The partnership between WSB-TV and PlayOn, now in its third year, is part of the GHSA Network, which provides multi-platform distribution of Georgia high school sports content on television and online at www.GHSA.tv. "We are thrilled to continue to partner with Channel 2 WSB-TV’s to promote high school football coverage in Georgia," said David Rudolph, president and CEO at PlayOn! Sports. "WSB-TV’s Thursday Night Football coverage gives these high school teams the attention and coverage they deserve for their achievements while providing Georgians the opportunity to participate in the excitement of high school football."

2012 WSB-TV/Me-TV Channel 2.2 Thursday Night Football Schedule:

August 23 - Johns Creek vs. Woodstock
August 30 - West Forsyth vs. Gainesville
September 6 - Parkview vs. Norcross
September 13 - East Coweta vs. Sandy Creek
September 20 - Lithonia vs. Grady
September 27 - Clarke Central vs. Apalachee
October 4 - Milton vs. Etowah
October 11 - MLK vs. Dunwoody
October 18 - Sprayberry vs. Pope
October 25 - McNair vs. Blessed Trinity
November 1 - Grayson vs. Archer
November 8 - Chattahoochee vs. Centennial
November 16 - (Friday) GHSA Playoff Round 1
November 23 - (Friday) GHSA Round 2
November 30 - (Friday) GHSA Quarterfinals
December 7 - (Friday) GHSA Semifinals

WSB-TV/Me-TV Channel 2.2 can be found on the following cable systems by channel number:

Comcast 248 - Serving Metro Atlanta, Calhoun, Rome
Charter 127 - Serving Metro Atlanta, Athens
Windstream 871 - Serving Dahlonega, Hiawassee, Cornelia, Commerce
ETC 190 - Serving Ellijay, Cherokee, Pickens, Gilmer & Fannin counties
Plantation 601 - Serving Green and Putnam Counties
Knology 168 - Serving West Point

About Channel 2 WSB-TV/Me-TV

The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station. The station also operates its website, wsbtv.com, its mobile site, wap.wsbtv.com , and airs Me-TV on its digital channel 2.2.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

About Georgia High School Association (GHSA):

The GHSA is a voluntary organization composed of over 400 public and private high schools whose purpose is to promote good sportsmanship and to standardize and encourage participation in athletics and extra-curricular activities through Region and State competitions. For more information, contact GHSA at ghsa@ghsa.net , or visit www.ghsa.net.

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at info@playonsports.com, or visit PlayOnSports.com

Media contact:

LeAnn Boucher


Trilucent Group
404.932.8677
leann@trilucentgroup.com