PLAYON! SPORTS ANNOUNCES ACQUISITION OF KBC SPORTS

Purchase Expands PlayOn’s Presence on the West Coast

Atlanta, GA
January 25, 2012

PlayOn! Sports (PlayOn) today announced the acquisition of KBC Sports (KBC), continuing the company’s aggressive expansion in the high school sports space. PlayOn is the nation’s largest rights holder, producer, distributor and aggregator of high school sports content.

The transaction was completed on January 24, 2012. Jeff Kurtz, founder and president of KBC Sports, will assume the role of vice president and oversee the company’s California operations. PlayOn! Sports is headquartered in Atlanta, Ga., with offices in Madison, Wisc., and Lansing, Mich., and will maintain KBC’s offices in San Diego, Calif.

“I have known Jeff and his team for many years and we have frequently discussed a partnership between our companies,” said David Rudolph, chief executive officer at PlayOn. “As our operations on the West Coast expanded in California, Washington, and Oregon over the past year, bringing our companies together made more and more sense. We are thrilled to welcome Jeff and KBC Sports to the PlayOn family.”

PlayOn produced more than 8,000 events, crowned 1,000 champions and generated more than 15,000 hours of live and on-demand event coverage from 21 states across the country during the past year.

"We are excited to be moving forward with a company like PlayOn! Sports, who shares our philosophy regarding high school sports coverage," said Jeff Kurtz, founder and president of KBC Sports. "PlayOn is all about partnering with schools and state associations, which is what we have done for the last nine years in California. We look forward to being part of the PlayOn team and are eager to get started."

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at info@playonsports.com, or visit PlayOnSports.com

Media contact:

LeAnn Boucher


Trilucent Group
404.932.8677
leann@trilucentgroup.com