MHSAA Network Continues Growth With Addition Of 7 New High Schools In Michigan

Lansing, Michigan
March 29, 2011

The MHSAA Network in partnership with the Michigan High School Athletic Association (MHSAA) is proud to announce the addition of Avondale, Bay City Western, Bloomfield Hills Lahser, North Branch, Portage Northern, Traverse City Central and Wyandotte Roosevelt High School to the MHSAA Network School Broadcast Program. The program allows participating schools in Michigan to produce and broadcast TV-like events for live and on demand viewing via the MHSAA Network video portal at www.MHSAA.tv.

The program provides an educational opportunity for students by providing training and live production experience on school related events and activities. This enables schools to showcase all different types of sporting events and school activities (e.g. graduation, soccer, theater, news shows). In addition to the educational benefits, the MHSAA Network School Broadcast Program provides participating high schools with new opportunities to generate revenue through advertising and sponsorships.

”The member schools of MHSAA have a unique opportunity to be part of the MHSAA Network with all of its tremendous benefits,”, says Tom Bouwer, Executive Vice President of the MHSAA Network. “Many schools in Michigan are making this a standard part their school’s curriculum or clubs; this brings a new educational experience for students, a way for the schools to showcase everything from graduation to volleyball to football and, provides schools with an opportunity to generate new revenue.”

About the MHSAA Network

The MHSAA Network is a partnership between When We Were Young Productions, PlayOn! Sports and the Michigan High School Athletic Association featuring rights and brand management, video production of state championship events, multi-platform distribution, and coordinated sponsorship sales of high school sports in Michigan.

For more information, contact PlayOn! Sports at info@playonsports.com, or visit PlayOnSports.com

Media contact:

LeAnn Boucher


Trilucent Group
404.932.8677
leann@trilucentgroup.com