Television and Internet Network to Premier this Fall

Clinton, MS & Atlanta, GA
October 3, 2011

The Mississippi High School Activities Association (MHSAA) and PlayOn! Sports (PlayOn) jointly announce the launch of the MHSAA Network, a partnership providing multi-platform distribution of Mississippi high school sports content. Unprecedented postseason coverage of all MHSAA high school level sports and activities, beginning in fall 2011, will be made available to fans in a variety of live and on-demand formats across television, web and mobile devices.

"The MHSAA is excited to partner with PlayOn! Sports to showcase high school sports and activities in Mississippi,” said MHSAA Executive Director, Don Hinton. “These productions will allow our communities greater access to high school events as well as provide the athletes and their families lasting memories of their high school experience. We are certain our partnership with PlayOn! Sports will help take the MHSAA to the next level.”

The new Internet video portal for the MHSAA Network,, will host all events produced through the partnership. Many events will be streamed live, and all events will be archived and made available on demand. There will be no charge for fans to view content.

“We are building a library of content that will allow students, families, and communities access to their school’s sports and activities programs,” said David Rudolph, CEO of PlayOn! Sports. “This partnership will showcase the talent and excitement of high school sports in Mississippi in a manner that was not possible before.”

The MHSAA Network will commence this fall with coverage of the state championships in girls volleyball, boys and girls swimming, and football. Additional coverage throughout the year will feature a wide range of both boys and girls sports and activities in Mississippi.

Another component of the MHSAA Network is the opportunity for member schools to utilize PlayOn’s proprietary software and platform for coverage of their regular season sports and school activities. This content will be featured on the portal. Schools will be able to create links on their websites to directly access their own branded school page on the MHSAA video portal.

“Schools can leverage the PlayOn platform to create content, provide educational opportunities for students, generate exposure for student-athletes, and provide unique advertising opportunities for sponsors,” Rudolph said. “We are rolling this program out immediately and plan to have an initial group of schools producing and broadcasting their activities during this fall sports season.”

Fall Event Schedule for


Class I, II, III Finals - Oct 15 - Mississippi College, Clinton

Swimming (Boys and Girls)

Class I, II Finals - Oct 29 - Delta State University, Cleveland


Class 1A, 2A, 6A Finals - Dec 1 - Memorial Stadium, Jackson
Class 3A, 4A, 5A Finals - Dec 2 - Memorial Stadium, Jackson

The Mississippi High School Activities Association is a non-profit organization that oversees extracurricular competition for nearly 600 secondary schools across the state. Formed in 1949, the MHSAA coordinates championships and promotes fair play in the following activities: band/choral, baseball, basketball, bowling, cheer/dance, cross country, football, golf, JROTC, powerlifting, soccer, softball (fast-pitch and slow-pitch), speech/debate, swimming, tennis, track and field and volleyball. Based in Clinton, Miss., the MHSAA is proud to support the “Other Half of Education.”

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at, or visit

Todd Kelly, 601-926-4524 (office)
601-918-7262 (cell)

Media contact:

LeAnn Boucher

Trilucent Group