FHSAA, PLAYON! SPORTS ANNOUNCE PARTNERSHIP TO CREATE FHSAA NETWORK

High School Sports Coverage to Premier this Fall

Gainesville, FL & Atlanta, GA
October 12, 2011

The Florida High School Athletic Association (FHSAA) and PlayOn! Sports (PlayOn) jointly announce the launch of the FHSAA Network, a partnership providing multi-platform distribution of Florida high school sports content. Unprecedented postseason coverage of all Florida high school sports, beginning in fall 2011, will be made available to fans in a variety of live and on-demand formats on the web and via mobile devices.

“The FHSAA is pleased to have a partner like PlayOn! Sports to enhance coverage of high school sports and athletes in Florida,” said FHSAA Executive Director, Roger Dearing. “Communities will now have greater access to the excitement and excellence of Florida high school sports while also providing our student athletes and their families a unique way to recall these memorable performances.”

The new Internet video portal for the FHSAA Network, www.FHSAAsports.com, will host all events produced through the partnership. Many events will be streamed live, and all events will be archived and made available on demand. There will be no charge for fans to view content. “We are thrilled to partner with the FHSAA to create an online and mobile network of high school sports content in Florida,” said David Rudolph, CEO of PlayOn! Sports. “We are building a library of content that will allow students, families, and communities to have access to their school’s sports and activities programs in a way they haven’t had before.”

The FHSAA Network will commence this fall with coverage of the state championships in boys and girls swimming and diving, girls’ volleyball, and football. Additional coverage throughout the year will feature a wide range of both boys and girls sports in Florida.

Another component of the FHSAA Network is the opportunity for member schools to utilize PlayOn’s proprietary software for coverage of their regular season sports and school activities. This content will be featured on the FHSAAsports.com portal. Schools will be able to create links on their websites to directly access their branded school page on the FHSAA video portal.

“Schools can leverage the PlayOn platform to create content, provide educational opportunities for students, generate exposure for student-athletes, and provide unique digital advertising opportunities for sponsors,” Rudolph said. “We are rolling this program out immediately and plan to have an initial group of schools producing and broadcasting their activities during this fall sports season.”

Fall Event Schedule for FHSAAsports.com:

Boys and Girls Swimming and Diving

3A Swim and Dive Finals - Nov 10
Central Florida YMCA Aquatic Center, Orlando

2A Swim and Dive Finals - Nov 11
Central Florida YMCA Aquatic Center, Orlando

1A Swim and Dive Finals - Nov 12
Central Florida YMCA Aquatic Center, Orlando

Girls Volleyball

State Semifinals - Nov 15-19
Silver Spurs Arena, Kissimmee

State Finals - Nov 15-19
Silver Spurs Arena, Kissimmee

Boys Football

1A, 2A, 3A, 4A State Finals - Dec 9-10
Citrus Bowl, Orlando

5A, 6A, 7A, 8A State Finals - Dec 16-17
Citrus Bowl, Orlando

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at info@playonsports.com, or visit PlayOnSports.com

The Florida High School Athletic Association (FHSAA) is the official governing body for high school athletics in the state of Florida. The FHSAA can be found on the web at www.fhsaa.org, on Facebook at www.facebook.com/fhsaa and followed on Twitter @FHSAA.

Media contact:

LeAnn Boucher


Trilucent Group
404.932.8677
leann@trilucentgroup.com