High School Football Games Coming To Channel 2 Broadcast Live On RTV

First six games of the 2010 Schedule Announced

Atlanta, GA
July 10, 2010

Channel 2 WSB-TV and PlayOn! Sports announce a new partnership to broadcast live high school football games to fans all over north Georgia.

The 15-week schedule features premiere matchups from the area’s biggest games and will air on Channel 2’s second digital channel, RTV at 7:30 p.m. and replay at 1 a.m. on Channel 2. The schedule includes one regular season game during each of the first 11 weeks of coverage plus one playoff game per week during the first 4 rounds of playoffs.

“We’re thrilled to work with PlayOn! Sports and add another element of coverage to our Sports Zone franchise,” said Bill Hoffman, vice president and general manager for Channel 2 WSB- TV. “Our second digital channel, Channel 2.2 RTV, gives us the opportunity to broadcast local games in their entirety.”

The first six games of the 2010 season have been selected and coverage kicks off August 27th with Stephenson High School taking on Parkview High School.

“The opportunity to partner with Channel 2, the leading broadcast station in the Southeast, is tremendous for both PlayOn and the GHSA Network. The GHSA Network provides multi-platform coverage of Georgia high school sports to the local community, and we look forward to bringing live high school sports to Channel 2’s viewers each week this fall,” said David Rudolph, CEO, PlayOn! Sports.

“We are excited to see the continued expansion of the GHSA Network, which showcases Georgia high school athletics and athletes, and encourages fans to attend more of our events in the future,” said Ralph Swearngin, Executive Director, GHSA.

RTV can be found on Comcast Cable channel 248, Charter channel 127

For additional show information contact Art Rogers (404) 897-7479 or go to wsbtv.com/sportszonefriday.

2010 Opening Schedule

8/27 - Stephenson at Parkview
9/3 - Roswell at Peachtree Ridge
9/10 - McEachern at Marietta
9/17 - Gainesville at North Hall
9/24 - Buford at Lovett
10/1 - Walton at Lassiter

About Channel 2, WSB-TV

The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station.

About Cox Media Group

Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at info@playonsports.com, or visit PlayOnSports.com

Media contact:

LeAnn Boucher

Trilucent Group