Time Warner Cable To Televise South Carolina High School Sports Championships Free On Carolina On Demand

Columbia, SC
January 20, 2010

Time Warner Cable customers in South Carolina now have the ability to watch South Carolina High School League Championship games and competitions. Time Warner Cable and PlayOn! Sports are joining forces to televise the games exclusively on Carolina On Demand, channel 1234, in South Carolina.

“Time Warner Cable is excited to showcase many of South Carolina’s great high schools and talented athletes on Carolina On Demand,” said Brian Kelly, president, residential services, Time Warner Cable Carolina Region. “Students, families and fans across the state now have the opportunity to see South Carolina student-athletes compete in the biggest games of their high school careers.”

The two-year agreement allows Time Warner Cable to offer 52 events each school year on Carolina On Demand. Some of the sporting events include volleyball, cheer, football, wrestling, boys and girls basketball semifinals and finals, track and field, baseball, softball and boys and girls soccer. The 2009 volleyball, cheer and football championships are already available on Carolina On Demand.

Carolina On Demand, channel 1234, is Time Warner Cable’s award-winning On Demand channel dedicated to bringing Carolina-oriented programming into the homes of nearly one million customers. At Carolina On Demand, Time Warner Cable digital customers have the ability to watch programming FREE at a time that is convenient for them.

“We are thrilled to partner with Time Warner Cable to bring the excitement of high school athletics in South Carolina to its subscribers. This initiative will give fans, students, families and communities access to their school’s sports programs, while showcasing student-athletes across a wide array of sports.” said David Rudolph, chief executive officer, PlayOn! Sports.

About Time Warner Cable

Time Warner Cable’s Carolina Region provides video, Internet and telephone services to more than 2.1 million residential and business customers in more than 400 cities and towns across North and South Carolina. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas-New York State, the Carolinas, Ohio, southern California and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, and www.twcmediasales.com. Contact: Rose Dangerfield - Public Affairs Director, South Carolina, (803) 705-4715 or rose.dangerfield@twcable.com.

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at info@playonsports.com, or visit PlayOnSports.com

Media contact:

LeAnn Boucher


Trilucent Group
404.932.8677
leann@trilucentgroup.com