SCHSL, PlayOn! Sports Forge Partnership To Create Digital Sports Network

Atlanta, GA
November 2, 2009

The South Carolina High School League (SCHSL) and PlayOn! Sports (PlayOn!) jointly announced the launch of the SCHSL Network, a partnership providing multi-platform distribution of South Carolina high school sports content. Unprecedented postseason coverage of all South Carolina sports, beginning in Fall 2009, will be made available to fans in a variety of live and on-demand formats across television, broadband, DVD, and download-to-own.

"The SCHSL is excited to partner with PlayOn! Sports to showcase high school sporting events in South Carolina,” said Jerome Singleton, Commissioner of SCHSL. “These productions will allow our fans greater access to these high school events and will create lasting memories for the participants and their families.”

The new internet portal for the SCHSL Network, www.SCHSL.tv, will host all events produced through the partnership. Many events will be streamed live, and all events will be archived and available on demand. There will be no charge for fans to view the streamed content. “We are building a library of content that will allow students, families, and communities to have access to their school’s sports programs, plus showcasing student athletes in a manner that was not possible before,” said David Rudolph, CEO of PlayOn! Sports.

The initial archived content contains prior-year playoff and championship events in football, basketball, and competitive cheer. Inaugural events for the 2009 season are the Volleyball State Championships on Saturday, November 7; Competitive Cheer State Championships on Saturday, November 21; and the Football State Championships on November 27 and December 4 – 5. All of these events will be available live and on-demand at www.SCHSL.tv.

Another component of the SCHSL Network is the opportunity for SCHSL member schools to utilize PlayOn! Sports’ proprietary software for coverage of their regular season and region tournament events. This content will be featured on the SCHSL.tv portal as well. Says Rudolph, “Schools can leverage the PlayOn! platform to create their own content, provide educational opportunities for their students, generate more exposure for their student-athletes, and provide unique digital advertising opportunities for their sponsors. We are rolling this program out immediately and plan to have an initial group of schools producing and broadcasting their games during the winter sports season.” Schools will be able to create links on their respective websites to directly access their own school page on the SCHSL.tv portal.

Inaugural Events at SCHSL.tv

About South Carolina High School League (SCHSL)

The South Carolina High School League (SCHSL) is a voluntary organization dedicated to formulating and maintaining policies that safeguard the educational values of interscholastic competition, cultivating high ideals of sportsmanship, developing and directing programs which promote, protect and conserve the health and physical welfare of all participants and promote uniformity of standards in all interscholastic competition. For more information, contact SCHSL at schsl@schsl.org, or visit www.schsl.org.

About PlayOn! Sports

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast and Midwest.

For more information, contact PlayOn! Sports at info@playonsports.com, or visit PlayOnSports.com

Media contact:

LeAnn Boucher


Trilucent Group
404.932.8677
leann@trilucentgroup.com